OnePlus has, in a significant move, launched lifetime warranty on chosen devices setting a new standard for customer support in the tech world. The news was first released during OnePlus's annual event on 12th December 2024, and is thought to cater to both its loyal existing customer and its newer potential client.
What the Lifetime Warranty Covers
The lifetime warranty will include manufacturing defects and hardware issues relevant to certain OnePlus devices. Users can avail themselves of free repairs or replacements without paying extra, depending on the terms of the warranty. Software issues, accidental damage, and wear-and-tear are not included unless the customer has an extended protection plan.
OnePlus CEO Pete Lau said: "This initiative reflects our commitment to delivering not just premium devices but unparalleled after-sales service. We want our users to know they are investing in a brand that stands by them.".
Eligibility and Devices Included
The program will include flagship devices first in 2024 and following launches, such as OnePlus 12 series. Registration of a customer must be done within 30 days of a purchase for a device to be covered by the warranty. Other information on the rollout to other older models and regions should come out.
Industry Reaction
Technology analysts have described this move as one of the most significant measures that force competition to rethink their after-sales policies. "Lifetime warranties are a rare phenomenon in the tech industry, and OnePlus is setting a high benchmark," said Sarah Collins, a consumer technology expert.
The customers have communicated the excitement of having the program. Alex Morgan, an old customer of OnePlus said, "Knowing my phone has a lifetime warranty makes me feel confident in my purchase. It's a game-changer."
Why This Matters
As competition is rising in the smartphone industry, after-sales service becomes one of the essential differentiators. This undertaking by OnePlus not only boosts brand loyalty but also satisfies the corporate sustainability goals in terms of encouraging repairs instead of replacing the product.
Looking Ahead It is looking at the rollout of this warranty program into the global market by the second half of 2025 and further developing the service network. The other benefits it is working with include free collection and delivery services for warranties.